Achieve Better Results with a Topical Map for Local SEO

Achieve Better Results with a Topical Map for Local SEO

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Local SEO is a vital component of online marketing for businesses today, and using a topical map can greatly enhance its effectiveness.

To begin with, here let's define what a topical map is. Simply put, a topical map is a linked network of related topics or keywords that support SEO by structuring your website content more effectively.

A topical map works best when it caters directly to the common search phrases used by your target audience. Armed with this information, you can pick keywords that will attract organic traffic and build out topic clusters around them.

To put this into action, you first need to conduct keyword research. Using platforms like SEMRush or Google Keyword Planner allows you to find high-volume keywords with low competition linked to your services or products.

Upon completing keyword research, craft topic clusters that center around the main keyword for every page on your website. Each secondary keyword will become its own separate sub-topic, all combined and interlinked to direct back to the pillar content.

Incorporating a topical map into your local SEO strategy can lead to immense benefits. Because topical maps help search engine algorithms recognize the relevancy of your website content, it's more likely to increase your site's appearance in search result, thereby driving traffic.

In conclusion, a well-structured topical map can be an effective tool to amplify your local SEO and develop a clear, intuitive website.

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